Telling A Story Through Your Workspace
Your company should seize the opportunity to tell its story in every interaction it has with your guests, clients and employees. You have the chance to show off your unique brand personality and company journey by the physical layout and design of your office.
Before you begin, think about how you would describe your company culture and the story you want to tell. Do your employees take pride in their work? What inspires them? What imagery and narrative do you want to convey throughout your office? While some companies choose to share their identity with a few logos here and there, telling your brand’s story goes beyond that.
Here are a few tips for putting modern office design to work to share your company’s unique legacy while also keeping your employees happy, excited and proud to represent you.
Chapter 1: Reception
Not only does this space need to be welcoming to strangers, it also needs to make your employees feel like they’re coming home each time they return to work. Create a showcase that displays your company’s mission in action, with pictures of smiling customers or from community engagement events you may have done.
Consider having a whiteboard in the lobby to invite guests to leave messages for your staff as they exit. Show off your awards, trophies and keepsake items in a stylish display case such as Waddell’s Vantage. If you want to get really fancy, a digital display board can show off your websites, social media channels and customer interaction in real-time.
Chapter 2: Workspace
Invite your employees into the decorating process by offering a survey to see what kind of space works best for them. Let them know that their voice matters! You might read online articles that say open workspaces and standing desks are all the rage... but do your employees want those features? Maybe they prefer a quiet work area and comfortable chairs.
Listening to what your employees want and delivering on that promise can go a long way to building trust and maintaining a healthy work environment. A happy team performs at a higher level. High morale can lower the likelihood of stress-related health issues and motivated, satisfied employees will choose to stick with the company longer. If you want your office's story to have a happy ending, you'll want to make sure it's full of happy people.
Creating a display that honors retired employees or congratulates employees for their accomplishments can instill a sense of pride - and even a little competitiveness. The sum of these accomplishments, big and small, will be how your story is measured!
Chapter 3: Primary Hallways
Be sure to remember that your story doesn’t end with the present day. These linear timelines should also look into your company’s future, too. People will love to see how far you’ve come, but they’ll be equally impressed if you’re able to articulate the vision of where you’re headed. This is a chance to give your mission, values and core identity a prominent role in the story.
Chapter 4: Meeting Rooms
No meeting space is complete without the tools for collaboration. Dry erase boards and digital displays are key to keep meetings running smoothly and keeping notes that carry into future meetings. Custom-designed whiteboards add visual flair to an otherwise unexciting component of a conference room.